Welcome to the Bright Energy Solutions (BES) Marketing Materials section. Find everything you need on these pages to help you promote and elevate the visibility of Bright Energy Solutions, including packets of materials customized for a variety of rebate programs.

BES cost-share program

Members that participate in the BES program are encouraged to take advantage of the advertising and event cost-share benefits, where members can be reimbursed up to 50% for eligible expenses. Click the link below for more information:

BES advertising and event cost-share program

Tracking document (Excel spreadsheet)

From now until Dec, 31, 2024, we are doubling the incentive for replacing T8 and T12 linear fluorescent lamps with DLC-qualified lighting.

Last Chance! Our Lighting Retrofit Promotion Ends Dec. 31, 2024

Don't miss out on the opportunity to help your small- and medium-sized businesses take advantage of rebates for replacing T8 and T12 linear fluorescents with qualifying LEDs. We've created some new marketing materials for you to use when promoting the Lighting Retrofit rebate (see below).

As a reminder, from now until Dec. 31, 2024, BES will DOUBLE the rebate for replacing T8 and T12 fluorescents with qualifying LEDs. We’ve capped the bonus rebate at $1,000, which makes this the perfect promotion for your small and medium commercial customers. Contractors will also receive an installation incentive of $50 per project. We mailed information about the promo to contractors the last week of April.

Here’s how you can help make this promotion successful and bring added value to your customers:

  1. Consider mailing the flyer to your small- and medium-sized businesses. You could also print some to distribute at Chamber of Commerce gatherings or similar events.
  2. A newspaper ad, newspaper article, radio script and social media posts are also available to help spread the word.
  3. Talk to your BES rep if you’d like to offer customers a free lighting audit. The BES team will be helping with those as time allows.

NEW! Lighting Retrofit Promotion

From now until Dec. 31, 2024, BES will DOUBLE the rebate for replacing T8 and T12 fluorescents with qualifying LEDs.

Print Flyer:
FLYER

Social Media Copy

Social Media Creative Assets:
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Above is an example of January's marketing package materials.

January 2025 Marketing Materials: Residential Rebate Overview

To view or download this month's package, click on the dropdown below for "Residential Overview." The marketing packages are created using Adobe InDesign, but the PDFs are editable. Please contact Valerie Larson-Holmes at valerie.larson-holmes@mrenergy.com if you would like the InDesign files or if you would like us to customize them for you.

Air Cleaners & Dehumidifiers

Click here to download a compressed file (.zip) with all of this month's marketing materials, or simply click on the links below to view and save individual files:

Print ads:

Additional marketing materials:
Social media:

Air-Source Heat Pumps

Click here to download a compressed file (.zip) of the marketing materials, or simply click on the links below to view and save individual files.

Print ads:

Additional marketing materials:

Social media:

Business Overview

Click here to download a compressed file of the marketing materials, including the social media text and graphics, or simply click the links below to view and save individual files:

Print ads:

Additional marketing materials:

Social media:

Electric Vehicle Chargers

Click here to download a compressed file of the marketing materials, or simply click on the links below to view and save individual files.

Print ads:

Additional marketing materials:
Social media:

Charging EVs during the nighttime hours — when power prices are typically the lowest — helps your utility keep electric rates as low as possible. Click the link below for a fact sheet you can hand customers who own EVs in your community, encouraging them to drive by day and charge by night!

HVAC Overview

Click here to download a compressed file (.zip) of the marketing materials, or simply click on the links below to view and save individual files.

Click here to download a compressed file (.zip) of the related social media content.

Lighting Retrofit Promo

Flyer

Newspaper Ad

News Release

Radio Ad

Social Media Text

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Graphic 3

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Graphic 6

Graphic 7

Quality Install

Click here to download a compressed file (.zip) of the marketing materials, or simply click on the links below to view and save individual files for the monthly marketing package:

Residential Overview

Click here to download a compressed file (.zip) of the marketing materials, or simply click the links below to download and save individual files:

Room A/C Units and Mini-Splits

Click here to download a compressed file (.zip) of the marketing materials, or simply click on the links below to view and save individual files.

Click here to download a compressed file (.zip) for related social media content.

Smart Thermostats

Click here to download a compressed file (.zip) of the marketing materials, or simply click on the links below to view and save individual files.

BES Fact Sheets

Click the links below to view and save individual fact sheets.

BES Advertising Slideshow

Slideshow


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